Impact of Branding and Advertising on Consumer Buying Behaviour

With the passage of time the importance of branding and advertising is increasing in Pakistan. Brand image is promise to his customer. For purchase decisions and product selection advertisement play vital role. smithscottpharma People use branded products to show their status symbol. In present time to boost up any business branding and advertising plays crucial role. Teenagers are mostly effected by brand image and advertising of that brand. As branding is tool which positively effects the peoples buying behaviour and advertising act as driving force running these brands. Most of the peoples are conscious about branded fashion clothing. In Pakistan this trend is on its peak now a days. Business war is going on where every company is trying satisfied their customers and to generate more and more revenues.

Advertising is so effective in order to meet psyche of customers and consumers. To convey your message to audience advertisement is an effective way. This system always distributed products and services develop by Human society. In this modern world society’s development is very complex due to availability of wide range of products available in the market. In order to understand the culture of this society,Guest Posting it is required to study the entire lifetime experiences since economic goods consumed because human involve in each activity of this economic system. Human behavior appears to be subsets of consumer behavior for the same factors, individuals are effected in their daily life, and purchase activities are also influenced due to different strategies by the firms. Social class, cast, family, creed and social control system of different societies means culture also effect consumer behaviour. Like in Islamabad the influences created by advertising is so much where most of the peoples are educated and belongs to almost financially healthiest families due to which maximum of them prefer branded products. The brands they used are well-known in all over the Pakistan and most of peoples according to research it is fined that the products which so much expensive they perceive them as good brands. The way different brands make their products famous is through advertising by using their famous brand ambassadors and different actors, models. Actually these members which are used for advertising are seen by peoples specially women’s on daily bases in different television programs and dramas which effects ladies more for using branded products. Brand always and everywhere exist whether it is Islamabad or any far flung village, but in villages most of peoples are not financially well groomed they prefer cheaper brands. Like two brands of soaps exist Pakistan in which one is cheaper and other one is expensive so peoples belonging to different areas use brands according to their will and affordability the can do. In order to attract new customers and existing customers the marketers make their brands known by implement different strategies. To compete with competitors marketers use different ways to make their brand efficient for their customers means more than customers are expecting from that brand. Marketing mix is another challenge for today’s scenario for allocation and distribution of their brand and create awareness through advertisement. As branded products need is increasing day by day, due to number of brands these days heir is tough competition in between them so most of the time customer switch from one brand to another brand, the main reason of switching from one brand to another are inconvenience, pricing factor of different brands, competition among brands, ethical problems, the response to the service failure, switching of customer involuntarily, the core failure of service. After getting some knowledge about brand according to the needs of customer, the customer think to purchase that product. After thinking customer comes to know about worries he have to face while purchasing that product these include failure frequency mean not able to access, secondly down time mean the availability of product not at time, last thing create worries for customer to purchase that product is out-of pocket cost issue which is understandable from name an issue of cost. The product can be marketed through two strategies, push strategies and pull strategies where push strategies involve sale force of manufacturer whereas pull strategies include promotion, advertising, and other forms of communication to persuade the customer behaviour.

Significance of the study:

The study will help specially for marketing any product. Actually this study enables that how much it’s important for any company to make their product to be considered as brand. Any brand originates when it fulfills the needs, wants and demands of any consumer. Brand is the image, idea of specific product which is used by customer, by identifying the logo, name and slogan. Whereas advertising invaded the knowledge about any specific brand, services by producers to its customers. After analyzing this research marketer will enable to understand that how much it’s important for any product to be known as good brand for today’s customers of Pakistan. They come to understand that how advertisement create brand awareness in general public. Marketers also come to understand that where they have to position their brand and what kind of communication channels involve to advertise that product. The supplier also comes to understand that educated peoples preferred mostly branded products according to research of two well-known universities of Islamabad. Franchises for branded products must be opened for providing quality services to her customers. This is basically locational decision of business which involve regional shopping centers, strips of shopping, larger store within location, shopping centers for communities, and districts of central business.

Literature review:

Brand preference is symbol of name, term sign, or combination of them. Using branded products is the symbol of status these days. The brand means to apply marketing methods for a particular product or brand or series and managed summarized by Nepalia [1]. Brand loyalty enhanced in customers mind if the brand is managed efficiently. Sales of product increase due to promise of quality have been made for present time and future. The image of brand effect positively to customers whereas environment issues effect negatively the buying behaviour of customer. To measure purchase attention the quality of product is basic factor. This process makes continuous changes in product by increasing business portfolio day by day to make improvement and enhance performance of branded product to satisfy customer need. With time quality of product increase due to the competition in environment. Various brands are there now a days in market having different attributes and qualities. If the situation of any faults arises in brands they are improved by advertising and presenting new qualities of brands to audience which are customers.

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